Thinking about starting a podcast? This post can help! In it I’m sharing a round up of tips for first time podcasters. This post does contain affiliate links. If you purchase a book through one of these affiliate links this website will receive a small commission at no additional cost to you. Thank you for your support!
Starting a podcast can be an exciting yet challenging endeavor. To help you navigate this journey, I’ve gathered essential tips that you should keep in mind when you’re ready to launch a podcast of your own. Here’s a quick overview of the tips you’re about to read:
- Manage Your Web Presence Effectively
- Focus on Alternative Revenue Streams
- Plan it Out
- Get a Good Microphone
- Pick the Right Topic
- Know Your Target Audience
- Get Clear on Your Ideal Listener
Manage Your Web Presence Effectively
If I were to time travel back to my first podcast recording, I’d definitely have a heart-to-heart with myself about managing my web presence effectively. You see, podcasting isn’t just about hitting the record button and chatting away. It involves curating your online image, ensuring your podcast website is slick and functional, and taking charge of your SEO.
Think about your web presence as your podcast’s digital living room, make it welcoming.
Ready to Start Your Podcast? Click here and get your first episode for free!
Focus on Alternative Revenue Streams
Do not chase the money. I originally started podcasting thinking it would be a revenue stream based on advertising and sponsors. It was frustrating to see so few downloads compared to others and the sponsors obviously never looked my way.
However, I quickly learned that I was making revenue in other ways from the podcast. Listeners became clients and clients became referrals.
Here is the landing page for my podcast. This links out to iTunes, YouTube, etc. Marketing Impact PODCAST with Mike Wood
I also just published an article on Medium that talks about monetizing podcasts if you find it useful. Ultimate Guide to Making Money Through Podcasting | by Mike Wood | May, 2023 | Medium
Plan It Out
- Create a well-thought-out plan to streamline your podcasting process.
- Include topics, episode count, and launch dates in your podcast plan.
- Schedules may seem dull, but they ensure consistent publishing.
- Clearly define the message you want to convey in each podcast episode.
- Customize your podcast starter kit to suit your preferences and needs.
- Find equipment that complements your voice and inflection.
- Create a schedule that aligns with your lifestyle.
- Consider marketing strategies to promote your podcast.
- Following these tips will lead to a better podcasting experience.
Get a Good Microphone
- Buying a cheap microphone led to heavy editing to fix poor audio quality, which was a mistake I made.
- If you have the budget or can wait, invest in a quality microphone to avoid such issues.
- Check out online entrepreneur and podcast expert Pat Flynn’s video for recommendations on the best microphones for podcasting, or research other options available in your area.
Via Shout Me Loud
Pick the Right Topic
When starting a podcast, avoid broad subjects or a wide range of topics. Instead, choose a specific theme or niche that you are passionate about. It should be something you can summarize and make appealing in 20 seconds, while also targeting a specific audience. Remember, people enjoy listening to podcasts hosted by individuals they can relate to.
Know Your Target Audience
To create engaging content for your podcast, identify your target audience. Avoid trying to appeal to everyone, as this often leads to appealing to no one. Instead, create a buyer persona by considering factors such as age, interests, occupation, location, and life goals of your ideal listener. Having a clear understanding of your audience will enable you to produce content that consistently resonates with and entertains them.
Get Clear on Your Ideal Listener
To effectively share your message through your podcast, determine your target audience—just like a business owner identifies their ideal customer. Instead of a general group, focus on one perfect person who you want to connect with. Simplify content creation by catering specifically to this individual. Create an ideal listener persona by considering their gender, age, employment status, social life, aspirations, challenges, and the information they would seek related to your podcast’s topic. The more specific you are, the better, as these answers can become the foundation for your initial episodes.
You’ve got the tips. Now all that’s left is to start your podcast! You can launch your show with a free episode on RSS.com. Click here to get started today!
Got a tip I missed that needs to be added? Tweet me and tell me about it!