Do you ever feel like you’re invisible online? You post great content, but it seems like nobody’s noticing. The good news is that there are things you can do to help people see you and your work. One of the best ways to get noticed and build your brand is using videos.
According to Wyzowl’s recent research, 93% of marketing personnel that use video says it helped them increase brand awareness. People are also interested in learning about new products and services through videos. Seventy-three percent of those surveyed said they’d prefer watching a short video rather than reading text on the page or listening to an audio version.
Video is one of the most powerful tools you have at your disposal, but many people are unaware of how to make use of it or what it can do for them. In this blog, I’m going to show you how it can be used as an effective strategy for building brand awareness and growing your online presence.
Video Content Ideas
Unlike traditional text-based content, videos are visually engaging and help capture potential viewers’ interest. To create effective video content, you need to come up with various interesting ideas. Here are some content ideas to get you started:
1. Introduce yourself and your brand
With regard to growing your online presence, nothing beats a great video introducing yourself and your brand. Regardless if you’re just getting started or an old business looking for new exposure, video can be a key component in exponentially growing both yourself as well as what it stands for.
First, think about what makes your brand unique. Are you known for your high-quality products? Or maybe you’re known for offering excellent customer service? Either way, focus on highlighting those key strengths in your video. Once you’ve imposed who you are as a brand, it’s time to introduce people to your team members.
If possible, try to get interviews with your employees to showcase their talents and personalities. Add some dynamic music or cool graphics if you want to really ramp up the energy level of your video. And most importantly, be sure to hit all the big takeaways at the end so that viewers remember what makes you special.
2. Showcase your products or services in action
This could be a short commercial explaining how your product works. Keep in mind that potential customers will be watching your video, so you want to make sure that they come away with a positive impression of your business.
You can also do a live stream product demonstration. This is an excellent way to show off your product in real-time and answer any viewers’ questions. People generally have short attention spans, so you want to make certain you can hold their attention throughout the entire video.
Remember to test your device camera before you do the live stream. You don’t want any unexpected issues popping up while you’re on live. And finally, make sure that you have good lighting and sound quality so that viewers can see and hear what you’re doing clearly.
3. Share customer testimonials
Many businesses are choosing to rely on video testimonials as a way to showcase the positive experiences of their customers. These videos allow potential customers to hear firsthand accounts of how well your product or service works, and they serve as an effective tool for promoting brand awareness.
Furthermore, video testimonials engage viewers uniquely and personally, allowing them to connect with others who have used your product in question. When selecting customers to feature in your testimonial videos, choose those that are articulate and have a strong story to share.
4. Make videos that are funny or entertaining
Funny or entertaining videos are a great way to create a buzz online and promote your brand. After all, who doesn’t love to laugh? While you want to make sure that your video is entertaining, you also don’t want to lose sight of your overall message.
Your video should be related to your brand in some way, so be strategic about the topics you choose. For example, if your company sells cat toys, try creating a funny commercial or sketch that incorporates cats somehow.
The key is to think creatively and find ways to approach your content from an unexpected angle. Just make sure that it’s still on-brand! You can even consider doing a live stream of your employees doing something silly; just be sure to keep it light-hearted and fun.
5. Create a behind-the-scenes video
People like getting a behind-the-scenes look at how things are being done. Your customers will be interested in seeing what you’re all about, so don’t be afraid to give them an inside peek.
You can do this in multiple different ways. For example, you could create a video that takes viewers on a tour of your company headquarters or production facility. If your business is online-only, you can still share a behind-the-scenes look at how the product is being made and shipped to customers.
Creating a Successful Strategy
Let’s say you now have your video content in place, and you’re ready to get started. Now what? The first consideration should be your overall strategy. Here are some tips to make sure that you’ll get the most out of your video content:
1. Upload your videos to YouTube and other video sharing platforms
By uploading your videos to multiple platforms, you’ll be able to reach a wider range of people. Not only will this give you a larger audience for your content, but it can also help you to attract new viewers and subscribers. It will also give you a chance to interact with other brands and build up your network.
2. Optimize your videos for search engines
Just like with written content, there are a number of ways to make sure your videos are as search engine friendly as possible. Start by doing your research and using keywords throughout your video title, description, and tags. You’ll also want to make sure your videos are high quality and engaging – after all, that’s what people are looking for when searching online.
3. Embed your videos on your website and blog
By embedding them directly into your content, you allow visitors to easily and quickly engage with your videos without leaving your site. Furthermore, the more visitors watch and interact with your videos, the better they will rank in search engine results. This helps to boost traffic to your site, increase brand awareness, and grow your audience overall.
4. Share your videos on social media
Start with the platforms you’re already using. If you’re active on Twitter, Instagram, or Facebook, share your videos there first. Find some relevant hashtags and use them when you post. This will help people searching for specific content find your videos more easily.
When people see faces and hear voices, they get a sense of who you are and what your brand is all about. This is why video becomes such an important tool if you want to grow your online presence and build your brand.
By producing engaging video content and creating a successful marketing strategy, you’ll be on your merry way to increasing views and engagement across the board. And with all the benefits video offers, there really isn’t any reason not to start planning your shoot today.
About the Author Jennesa Ongkit is a content writer for VEED.IO. She has a passion for writing and enjoys exploring new ways to communicate ideas. Jennesa has a background in marketing and advertising, and she loves using her skills to help businesses grow. When she’s not writing, Jennesa enjoys spending time with her family and playing with her pets.