Marketing Experts Chime in: How to Make a Brand Popular

(Last Updated On: February 23, 2023)

So you wanna be internet famous? This post might help. In it, marketing experts share their advice for how to make a brand popular!

15 Ideas for How To Make a Brand Popular

From just being great at what you do to not taking the easy way out, here are 15 answers to the question, “What are the best marketing tips you used to make your brand popular?”

  • Provide Outstanding Service 
  • Create Auxiliary Products
  • Build Respectable Backlinks
  • Give Others a Platform
  • Try Affiliate Marketing Promotions
  • Focus on UGC
  • Get a Google Billboard
  • Jump into Email Marketing
  • Write a Consistent and Interesting Brand Story
  • Collaborate With Influencers
  • Balancing Tradition With Trends
  • Be Real
  • Post on TikTok
  • Make Interactive Videos
  • Avoid Gimmicks and Hacks

Provide Outstanding Service 

This tip may seem clichéd, but in all my years of experience as a professional, I have learned that there is truly no marketing tactic that can replace the level of service an organization offers. 

And this is one marketing tip I would ask every entrepreneur and professional to count on without hesitation. 

Consider my role as the managing attorney of our firm. I know well that there is nothing more influential or impactful than the hard work my legal team puts into ensuring that every step we take is for the betterment of our clients and to win them the case they have entrusted to us. 

If ‌our team cannot deliver optimum service, no marketing ploy would be enough to make up for the damage caused. Therefore, for our legal business, the only thing we count on each day to ensure the popularity of our brand is building an excellent reputation through hard work and dedicated service.

Riley Beam, Managing Attorney, Douglas R. Beam, P.A.

Create Auxiliary Products

Our primary service is tutoring, but one of our most successful marketing avenues has been through our website’s blog page.

Our blogs provide supplementary test prep information and drive most of our website’s traffic. To make your brand popular, think about other auxiliary products you can offer that appeal to different customer segments and that ultimately drive attention and clients to your primary product.

Adam Shlomi, Founder, SoFlo Tutors

Build Respectable Backlinks

Building respectable backlinks ensures that my clients’ brand will become visible online, which increases its chances of becoming popular. Also, when customers build a relationship with high-quality sites, it builds trust and can improve the reputation of their brand. 

As a bonus tip, I also strive to build relationships and seek partner businesses to help build credibility for my ongoing projects. This strategy reinforces the branding presence that ultimately results in customer trust and increased visibility of my client’s brand.

Jim Campbell, Owner, Camp Media

Give Others a Platform 

Brands don’t thrive alone. Rather, brands can get more visibility when they provide value to others. One way to do this is to give others a platform through your own brand. 

For my freelance writing business, I welcome other freelancers to guest post on my blog. They can share their expertise and get in front of more people. This gives my brand more exposure when they share the article on their own channels. I do the same for expert round-up pieces by collecting thoughts and insights from other freelancers to publish on my blog and linking to their websites. Most times, they return the favor and will share my articles with their audiences. 

Creating win-win situations is a great way to build brand exposure. It gives people a reason to care about your brand and makes them feel more like a part of its success.

Alli Hill, Founder and Director, Fleurish Freelance

Try Affiliate Marketing Promotions

Affiliate marketing is a great way to promote your brand. It allows businesses to build third-party trust and create partnerships with other brands or influencers. This type of marketing strategy can help increase brand awareness and sales, as well as generate more leads. I may be biased with over a decade of experience, but it has helped us to be competitive. 

Affiliate marketing has become increasingly popular over the past few years, because of its ability to reach a larger audience and build relationships with potential customers. By partnering with other brands or influencers, businesses can leverage their collective networks and increase the visibility of their product. 

Cross-promotions are also an effective way to boost sales and visibility, as they allow two brands to share each other’s content and reach new audiences. This works for us when you’re selling a high-ticket purchase consumers need some level of trust in the brand to purchase.

Brian Hawkins, Marketing Manager, GhostBed

Focus on UGC

Over the years, I’ve realized that, with technology and especially with UAV products, customers are more inclined toward people with positive experiences rather than fancy branding and extensive marketing tactics. 

If an unmanned vehicle has proved good for other users, they are more likely to buy it since a high-ticket product requires a 70% trust factor in the buyer’s journey. That’s why most of our marketing has shifted the focus to creating more user-generated content (UGC) and including it in our marketing to instill the trust factor. 

UGC videos are shot by a current customer using the product, from their point of view of what they think about the product. While there are several UGC marketing agencies that provide us with several influencers to sing praises for our products, we believe in transparency. We prefer video testimonials from our actual clients, such as the security firm that used our drones or real estate companies using our services for their mapping.

Walter Lappert, CEO, Triad Drones

Get a Google Billboard

Building authority through SEO and content marketing is one of the most powerful ways to increase brand visibility and grow your business. By becoming an authority in your industry in the eyes of Google, you can position yourself at the top of search engine results. That’s equivalent to having a billboard on the busiest street in town. 

When people are searching for products or services in your niche, Google essentially recommends the first few results that appear, and they get most of the traffic. So, consistently create high-quality content that provides value to your audience and optimizes your website for search engines. 

Using this strategy, you’ll be well on your way to capturing the attention of potential customers and establishing your brand as a trusted authority in your industry. In a world where attention is currency, appearing high in searches is a surefire way to get noticed, build brand awareness, and, ultimately, drive more sales and revenue.

Derek Sall, Founder and Financial Expert, Life and My Finances

Jump into Email Marketing

This kind of marketing is direct. It involves sending messages to potential and existing customers to either sell or create affinity. Since the content and distribution are controlled here, you can be as creative as you want.

For us, this kind of marketing was pretty cost-effective and had a positive return rate. The best part is it can easily be automated and divided into sections. We often use transactional, promotional, and lifecycle emails. These cover the transaction process and create awareness of the service. 

Generally, a customer’s shopping cycle can also be determined and utilized here. Get a free email service, build your list, and see the revenue change for yourself.

Cynthia Hamilton, Marketing Director, OGLF

Write a Consistent and Interesting Brand Story

The key to making a brand popular is with a brand story that resonates with your audience. This requires a deep understanding of who your target audience is and what drives their purchasing decisions. 

In my business, we use a combination of digital and traditional marketing strategies to build brand awareness and create a strong brand identity. One of the most effective strategies we use is influencer marketing, where we partner with influencers in our industry to promote our products to their followers. This allows us to reach a large and engaged audience, while also leveraging the credibility and trust that influencers have built with their followers. 

Another important aspect of our marketing strategy is focusing on customer engagement. This includes creating and sharing high-quality content that resonates with our target audience, actively engaging with our followers on social media, and regularly gathering feedback and insights from our customers.

Adam Garfield, Marketing Director, HairBro

Collaborate With Influencers

Influencer marketing is not always the most popular tool in the toolbox for most marketers. But if we do it correctly and target it to the right audience, it can help generate huge amounts of leads and enhance brand visibility at a fraction of the cost.

In fact, over the past year, we have built long-term relationships with key influencers in the health and wellness niche. We highly integrated our strategy with the rest of the marketing team, and it solely focuses us on generating quality organic traffic to our site using these influencers. 

So far, things have worked, and our brand is getting better engagement. We intend to continue these collaborations as we build our network of relevant influencers for our business.

Logan Nguyen, Co-Founder, MIDSS

Balance Tradition With Trends

Marketing ideas have always been swinging back and forth between the traditional and the trending, and the best marketing tip I give my marketing team is to maintain a balance between the two. 

The reason is simple. While nothing can take away the impact of traditional marketing strategies on a business, it would also be marketing sacrilege to steer away from trending strategies with limited shelf lives. 

Take social media trends, for example. While ignoring the marketing mileage that these trends offer a business can prove detrimental, even worse would be if every marketing campaign only revolved around these trends. Striking a balance, therefore, is the best way forward.

Brendan McGreevy, Head of Strategy, Affinda

Be Real

Don’t hide your weird side. For us, our best marketing tip is to be authentically yourself. Doing so attracts others like you. 

Trying to copy others does nothing but limit the impact you can have by revealing who you really are. If you’re silly, be silly. For example, use bright colors even if they don’t go together if your business is fun. In the end, you’ll never regret being who you really are. If you’re weird, you will regret hiding it!

Kenneth Lin, CEO, BOOP Bakery

Post on TikTok

TikTok is an incredible social media platform for business owners. Your organic video posts have the potential to get in front of thousands of people who do not follow you. For this reason, it’s great for both service- and product-based businesses that want to strengthen brand awareness. 

Because the app focuses on video content, creators can build trust with their audience much faster. There’s more visual opportunity for creators to show different mannerisms, facial expressions, etc.

Personally, I’ve been creating videos on TikTok since 2020, and I can say that it has completely changed my business. I’ve been able to build my email list, cultivate a close community, and connect with amazing business owners around the world (some of which have become clients).

Megan Gersch, Owner and CEO, Megan Gersch

Make Interactive Videos

Using interactive videos is extremely effective for increasing popularity and putting different products in front of them. While the video can focus on the brand message, clickable cards can hold vital information for those who want to learn more about the brand. These elements are fun and engaging to interact with too. 

From the cards viewers click on, we can get insight into what our customers are most interested in. It can help us understand which message or services connect with our audience and what they like or least like about our brand. 

As a result, we can further optimize our marketing efforts. We promoted these interactive videos across various platforms and websites and noticed a sizable increase in brand awareness. Our interactive videos generated a buzz around our brand, and people loved interacting with them and sharing them.

Richard Baugh, Founder and CEO, COTU

Avoid Gimmicks and Hacks

I grew my Twitter page from 0 to 4,000 followers in about three months, so here’s a tip on how I made that happen. DON’T go for “tricks” or hacks like follow/unfollow, using engagement groups, buying followers, etc. You want to focus on building your own audience that loves engaging with your brand, not getting bot followers who never like your posts. 

Instead, focus on publishing a LOT of valuable content. Think, three or four tweets a day, every day, for a few months. For inspiration, use Twemex to find the top-performing Tweets in your niche, and reverse-engineer them. 

Nick Zviadadze, Founder, MintSEO