How to Build a Strong Personal Brand on Social Media

(Last Updated On: March 1, 2024)

So you want to build a strong personal brand on social media? These tips from the experts might help you do just that!

Today, a strong personal brand on social media is essential for business professionals and content creators to cement themselves as thought leaders and notable individuals within their business niches. This is no easy task, and it can be difficult to find a place to start. These business professionals share valuable insight into how to build out a strong personal brand that will increase your reach on social media. 

Experts Chime In – How to Build a Strong Personal Brand on Social Media

Regularly Share Content

“Consistently sharing valuable content is crucial to building a strong personal brand on social media. This is because sharing relevant and informative content helps establish your authority in your niche and helps you connect with your audience. When you regularly share content, you create a consistent presence on social media that helps you stand out from the crowd. Sharing content tailored to your audience’s interests, needs, and pain points also helps you build a community around your brand. Creating a loyal following of engaged followers will lead to more customers who trust your brand and become brand advocates. In short, regularly sharing content is the best way to build a strong personal brand on social media and establish yourself as an authority in your industry.”

-Saneem Ahearn, VP of Marketing at Colorescience

Keep Social Posts Positive & Engaging

“To build a strong personal brand on social media, it’s essential to create positive and engaging content. By sharing upbeat and informative content, you can attract more followers interested in your message and likely to share your content with others. This is important because the more your content is shared, the more visible your brand becomes. Engaging with your followers by responding to comments and messages can help build trust and credibility, ultimately leading to stronger relationships with your followers. A post that is negative or controversial, on the other hand, can damage your reputation and turn off potential followers. It is important to keep your posts positive and engaging on social media to establish a credible and likable personal brand.”

– Clayton Howard, Director of Analytics at Net Pay Advance

Stay Authentic

“It’s important to stay authentic when building your personal brand on social media. People are drawn to brands that resonate with them by establishing deep connections through their content. This means your brand should be true to its values and what they stand for by sharing personal stories, opinions, and life experiences that are relevant to both your brand and your audiences. This helps your audience truly know that there are real people behind your brand and will ultimately trust it more, building a strong personal brand based on authenticity and credibility.”

– Jonathan Krieger, VP of Sales at Fabuwood

Keep a Positive Online Reputation

“More often than not, people are drawn to personal brands because of its reputation.. Thus, it’s crucial that you build a positive reputation and maintain it as it has a huge impact on how others will perceive you professionally and personally. In order to monitor and maintain your reputation, it’s important to check your social media channels regularly, responding to any comments or reviews in a timely and professional manner. If there is any negative feedback or if someone posts something negative about your brand, you will need to address the issue as soon as you can professionally and respectfully. Not only will this help resolve the issue quickly, but it will also show others that you value your audience’s opinions and want the best for them, overall boosting your reputation.”

– Joe Acosta, Digital Marketing at BBQ Galore

Stay Up To Date With Trends

“A great way to build up your personal brand is by keeping up with the latest trends on social media. The social media landscape is constantly changing and trends come and go in an instant, so it’s important that you stay relevant by keeping a strong online presence by hopping on the most current trends. One way to do this is by following industry leaders and influencers, as these are the people who are always in the know about insights, news, and trends in the industry. Social media algorithms are also key in staying updated, as they will usually automatically adjust your feed to show you what is trending at the moment. Paying attention to anything new or different will help you shape your content strategy so that you can ensure your personal brand stay relevant and engaging to your audience.”

– Bill Lyons, CEO of Griffin Funding

Choose the Right Channels

“To build a strong personal brand, it’s important that you utilize the social media channels where your target audience is at. Different demographics use different social media channels, so you need to meet them where they are. For example, if you are trying to target an audience that consists of millennials, you might use platforms such as Instagram or Twitter more than others. Targeting your audience by meeting them where they are is efficient because you don’t need to waste time on platforms that aren’t popular for your audience. However, you also need to ensure that whichever channel you use also makes sense for your brand, so leveraging this with what channels your audiences uses will help you become successful.”

– Peter Reagan, financial market strategist at Birch Gold Group

Study Influencers

“When building a strong personal brand on social media, one of the best tips is to learn from influencers. By observing successful influencers in your niche, you can gain valuable insights into how they communicate with their audience, the type of content they post, and the strategies they use to grow their following. Studying influencers can also help you stay up-to-date on the latest trends and changes in social media algorithms, which can be essential for maintaining your online presence. Incorporating what you learn from influencers into your brand strategy can increase your chances of success and establish yourself as a trusted and respected figure in your industry.”

– Adrian Pereira, Founder and Ceo of Ecopeaco.com

Know Your Target Demographic for Your Content

“In order to start building a strong personal brand on social media, it’s extremely important for any self-starter to know and understand your target demographic for your content. First off, and obviously enough, you need to ask yourself what kind of content you would like to consistently make. What would you want to produce as content on the  daily that would be important to you and others? Second, you should narrow down which group of people would love to watch the same content you want to produce. Is your content for entertainment purposes or for professionals in a certain field of work? Will it be tailored for kids or will you have an adult audience that will want to watch your content? What are certain trends and styles of content delivery that are popular in what you want to create? By asking these questions and knowing what target audience you want your content to reach, you’ll be able to achieve success off the bat as you’ll have a great idea of what these people want to see. Once your target demographic is found, make sure to stay relevant and on topic with every post, including prioritizing content that aligns with your personal brand. An extra handy tip is to consider clearing off old posts and photos to keep your branding fresh and fully consistent.”

– Chris Hunter, Director of Customer Relations at Service Titan

Consistent Brand Colors

“Using consistent brand colors is an important part of succeeding in social media. Consistent branding helps create trust and familiarity with your followers, shows professionalism in your brand, and makes it easier for them to recognize your posts and content. When you use the same colors across all of your profiles, images, graphics, and other content, people become more familiar with what your business is about and what to expect from you.  This makes it easier for them to remember you and come back for more content.”

-Todd Jensen, Head of Marketing, Nursa

Collaborate with Other Brands and Influencers

“By partnering with other influencers and brands that share your values and style, you can tap into their audience and expand your reach. Additionally, collaborations can help to build your reputation and credibility within your niche, as you are seen as someone who is respected and valued by your peers. Making connections with other brands in your niche can be a learning experience as well. Collaborating with similar brands can make the process of making content more creative, and even more fun by being able to bounce ideas off of each other.”

-Sacha Ferrandi, CEO and Co-founder at Source Capital

Create a Brand Guideline for Consistent Messaging 

“Staying consistent in your brand messaging on social media is key to building a strong and recognizable personal brand. One of the most effective ways to ensure messaging stays consistent across all channels is to develop a brand guideline Create a set of guidelines that outline the language, tone, visual elements, and overall message that you want to convey through your social media channels. Developing a comprehensive brand guideline helps businesses and individuals ensure that messaging is consistent across all channels, helping to establish a strong and recognizable brand identity. Additionally, brand guidelines can be shared with team members, partners, and others to ensure that everyone involved in representing the brand is aligned and consistent in their messaging across the use of all social media platforms.”

-Lev Berlin, Founder of Recipal

Establish Unique Value Proposition 

“Differentiating yourself in a crowded market can be hard but establishing a unique value proposition that differentiates you from your competitors is a critical step in building a personal brand. A value proposition can be just a simple statement that clearly communicates the benefits and added value of your products or services. Once you have identified your strengths and how they benefit the customer, social media can be used to emphasize the value. This means using consistent messaging and providing examples that highlight key elements across all channels. By using your value proposition and personal brand on social media, you can build a strong online presence, connect with others in your industry, and attract new opportunities.”

-Matt Gehring, Head of Marketing at Dutch

Build Your Brand with Groups

“Joining and actively participating in related groups on social media platforms is one of the most effective ways to build a strong personal brand. You can establish yourself as a trusted authority in your industry by connecting with other group members, engaging with their content, and offering help and support. Building relationships with other group members is crucial to building a solid personal brand on social media. By engaging in conversations, sharing valuable content, and offering your expertise, you can gain the trust of other members and build lasting connections. Moreover, being an active group member can help you gain visibility and expand your reach on social media. By consistently providing value to the group, you can attract potential clients or customers and establish yourself as a go-to resource in your field.”

-Jeffery Pitrak, Marketing and Account Manager at Transient Specialists

Interact with Your Audience on a Consistent Basis

“If you are trying to build a strong or stronger personal brand online, the first thing you need to consider is how much you are engaging with your audience on social media. Try to respond to comments as frequently as possible, especially in the early stages of building your brand. This can incentivize your audience to interact with your posts which will help your performance on the social media’s algorithm. Your responses and interactions with your audience also actively show them that you care about what they have to say and that you care about making a connection with them. You also will be able to gather insight about what kind of content your audience is enjoying and what content they may not prefer as much.” 

-Brandon Brown, CEO of GRIN

Building out a strong personal brand on social media is not easy, but with consistent work and dedication, you are sure to carve out a great spot for your brand online. By internalizing the insights and implementing them, you can witness a remarkable upsurge in your personal brand’s impact and influence.

Establish Your Brand Identity and Consistency

“To create a robust personal brand on social media, you’ll want to kick things off by defining who you are and maintaining a steady, recognizable image across your online presence. Think of your brand identity as the essence of what you stand for, your core values, and what makes you stand out in your particular field. It’s like having a unique fingerprint that sets you apart in the digital crowd. This means that when you share content, engage with your audience, or simply present yourself on social media, it should all align with this brand identity, making you easily recognizable and trustworthy in the eyes of your followers. In essence, your consistency in messaging and content is the bedrock of your personal brand’s success in the online world.”

– Phil Sandner, President at Easy Spa Parts

Participate in Relevant Conversations

“Actively participating in relevant communities, forums, and industry conversations is a powerful strategy for building a strong personal brand on social media. Contributing to meaningful discussions allows you to share valuable insights, engage in thought leadership, and form lasting connections within your professional community. By sharing your experiences, showcasing your expertise, and unique perspectives on relevant topics, you strengthen your personal brand while positioning yourself as a thought leader, and an individual at the forefront of industry discourse. Establishing your personal brand and fostering long-term growth is dependent on building a network that is anchored in meaningful conversations. “

– Amresh Singh, CEO at HomeAbroad