Marketing Experts Chime In – Best AI Writing Software Alternatives to ChatGPT

(Last Updated On: February 20, 2023)

What are the Best AI Writing Software Alternatives to ChatGPT? I asked a bunch of marketing experts, and this post features their answers!

15 Alternatives to ChatGPT AI Writing Software

I’m a huge fan of asking groups of people questions about tools they are using in their businesses to market their brands, get the word out, and do all the things. I believe that crowdsourcing answers to big questions is the best way to get real advice for making a business work.

With this in mind, I wanted to ask a bunch of marketing experts about AI writing software. Considering everyone is talking about ChatGPT these days, I wanted to know about the alternatives and if there are still businesses that aren’t using it at all.

From pairing Neuraltext with personalization to the human touch, below are the answers I received to the question, “Other than ChatGPT, what are the best AI writing tools you have used for your brand’s blog?”

NeuralText and In-house Personalization

I think AI-based writing tools are the future, and I am a huge proponent of them. However, with that said, I don’t think they’ve quite developed yet to where they are a copy-and-paste type service. 

It is very difficult to just take what they write for you and drop it directly into a blog post. The writing still lacks soul. And it may always, given that it’s not written by a human. But that’s where I think you get the perfect blend of cost efficiency and soul—using an editor to polish and personalize the AI-generated content. 

We use NeuralText to generate the skeletons of articles, which we then flesh out with thoughts and personal touches. It’s a brilliant combination.

John Ross, CEO, Test Prep Insight

The Hemingway Editor

The Hemingway Editor helps me simplify and clarify any written content. It analyzes text for readability, including things like sentence structure, word choice, and passive voice usage, and offers suggestions for improvement. 

This helps ensure that the writing is clear, concise, and easy to understand, which is important for engaging and retaining the readers’ attention. It also offers suggestions for making text more concise and reducing wordiness, which is useful in conveying information in a limited amount of space, such as in blog posts.

Johannes Larsson, Founder and CEO,


Articoolo uses advanced AI algorithms to generate articles on a wide range of topics, and it produces highly accurate and well-written content that is often difficult to distinguish from articles written by human writers. 

Despite these benefits, I am currently not using AI tools for writing for my brand’s blog. While AI writing tools are certainly powerful, I feel that they are not yet advanced enough to replace the creativity and voice that comes from human writers.

Dustin Ray, Co-CEO and Chief Growth Officer, IncFile

No AI, Lacks Understanding of Technical Concepts

I’m not using AI tools for writing content for my brand blog. They are not always well-suited for writing technical content because they cannot provide the same level of accuracy and customization as a human writer. 

AI technology can produce quality content, but it cannot yet understand complex topics in depth or provide detailed and nuanced explanations. Furthermore, AI tools lack the creativity a human writer can bring to the table. The more complex or specialized the subject is, the less suitable AI tools are likely to be.

Kate Wojewoda-Celinska, Marketing Manager, Spacelift 

Anyone who has used ChatGPT knows it can deliver some odd results, and now that the platform has become so much more popular, it seems to experience a fair bit of downtime.

I’ve had a lot of success with, which is designed for digital marketers, content creators, and business owners who need high-quality content for their websites, social media platforms, and other marketing channels. uses advanced natural language processing (NLP) and machine learning algorithms to understand your input and generate content that matches your style, tone, and desired outcome. You can input a keyword or phrase, and will generate a variety of content options for you to choose from.

With its AI-generated content, you can quickly and easily create product descriptions, blog posts, social media updates, and other forms of written content. It also has a really simple and intuitive interface that makes it very easy to use. We’ve had some excellent success with it.

Shane McEvoy, MD, Flycast Media

No AI, Because of Google’s Helpful Content Update

Late last year, Google introduced its Helpful Content Update. What this update does is look for content that is written by AI and de-prioritizes it in Google search. Google is looking for content that is written for humans, by humans, in its algorithm. 

This is one reason we do not use AI tools for writing. We don’t want to risk being penalized by Google and being lowered in the SERPs. It might be convenient to use AI writing tools, but in the long run, your business will be better off not pursuing them, unless Google changes its policies.

Marshall Weber, CMO, Stor-It

Rytr Writing Assistant

This is one of the AI assistant tools that makes travel blogging easier and more creative. It helps set the tone according to the piece and choose a template according to the content and style. 

The key is to set your primary keyword and select variants accordingly. You just have to press to get instant results. Highlighting certain paragraphs could also get you more information on the relevant topic.

I feel this comes in handy for us when we want to know about what the customer’s opinion and want is on that topic. It helps us shape an outline for the content and work on it with our research.

Sean Harris, Managing Editor, FamilyDestinationsGuide


Grammarly gives you suggestions for grammar, punctuation, context, or other errors. You can change the tone, audience, and formality of the text you write. Depending on your audience, you can change the suggestions. 

You can also use it as an extension on your browser or apps, and it can help you write the perfect message. You can choose to take up their suggestions or ignore them to your comfort. They have a free and premium version. The premium version gives you more acute and refined suggestions. The software is a must for every professional writer.

Isabella Meyer, Editor, Art in Context

No AI, Not Advanced Enough

Real writers create our blogs because that human element is essential. AI tools lack the same level of creativity or the ability to fully grasp creativity in action—”understanding” and “doing” are two very different things.

ChatGPT is churning out content that sounds relatively good, but the quality isn’t high enough to use. We must ensure everything we share aligns with our audience’s needs and perfectly conveys our brand tone and values—too much is at stake to rely on AI.

Maximilian Wühr, CGO and Co-Founder, FINN


Hands down, it has to be Wordtune. It’s superb! Wordtune is an AI-powered platform that uses natural language processing and machine learning to generate content tailored to the user’s specific needs. It has a range of features that allow users to customize the content they need, including custom topics, writing style, and tone. 

Additionally, it has an intuitive interface that makes it easy to use, even for those who are not tech-savvy. For instance, users can select specific topics for their content, such as “Artificial Intelligence” or “Sustainability,” and Wordtune will generate content that matches their tone and style preferences for those topics. 

For example, Wordtune can generate content that is concise and straightforward for a business blog, or more poetic and creative for a literary magazine. So, if you ever need to write a paper about AI or sustainability but can’t think of anything to say, Wordtune has got you covered!

John B. Martyn, Content Manager, BrightestMinds

I’ve used Hoppy Copy ‌over the last six months and have enjoyed my experience using it. It’s been effective in helping me create content for several channels, including my blog, and it has streamlined things. 

Using smart templates and the ability to customize via specific keywords and goals, Hoppy Copy has helped us pump out more unique content in order to meet deadlines. Plus, the team at Hoppy Copy are complete professionals and solid people who want to create the best platform possible so their clients can benefit from it. I love the platform as it is now, and I look forward to seeing where it goes in the future as well!

Shaun Connell, Founder and CEO, Credit Building Tips


Quill is a natural language processing platform that provides automated writing help for businesses. It can help generate content ideas and autogenerates content for blogs, press releases, emails, and more. 

It can also suggest edits to existing content to make it more effective. The AI-driven suggestions help to ensure that the content is optimized and aligned with the brand’s tone and style. I find Quill is a great tool to help save time and effort when creating content.

Michael Chen, Growth Director, Notta 

I am thoroughly impressed with the impact that has had on our business. Not only has it helped us to grow, but it has also allowed us to save money and become more efficient. I have never encountered software as powerful as Jasper; it truly feels like a partner rather than just another tool in our arsenal. 

It has been a game-changer for our content creation; we use it for everything from Facebook ads, emails, our website and landing pages, to blogs and so much more. Jasper’s writing skills are superb, and his ability to grasp and understand our brand, as well as our goals, has been priceless. If you’re looking for help with your content or copywriting, I highly recommend!

Shumail Ur Rehman, Founder, SEO Boost


ChatGPT, as a content writing tool, is really overrated. We mostly use Frase for AI content creation and/or content inspiration, and it’s absolutely great. Instead of inputting a query like with ChatGPT, you can try 30+ different content-specific tools like meta description generator, introduction writer, and so on. It’s simpler to use, and the output is better, too.

Nick Zviadadze, Founder, MintSEO

No AI, We Need the Human Touch

Instead of using AI tools for writing, we prefer to create our own content. I believe AI tools can be useful in industries where there are dedicated data points and pieces of information. AI, after all, does lack a certain nuance that only humans can provide. 

In the food industry, I don’t believe AI would provide great personal reviews and recipe recommendations. When writing reviews, suggestions, or other content, we provide our readers with both factual and personal comments. This allows them to gather all details and opinions, as well as form their own opinions, before pursuing a purchase or trying a new recipe. 

We write everything ourselves because we believe that the human touch and opinion will provide better, more rounded information than AI-generated content.
Shawn Hill, Owner, The Grilling Dad

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